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High Dynamic Range TVs, or HDR TVs for short, offer improvements in contrast, bigger ranges in brightness levels and wider colour palettes.
With differing types of HDR standards, it is worth swatting up on what your chosen TV supports versus the the content you will be watching. Amazon, Netflix and the Blu-ray Disc Association for example use HDR10 that in essence supplies HDR scene-by-scene.
Whereas the BBC instead opt to use Hybrid Log Gamma (HLG) for TV broadcasts, with many top brands such as Samsung and LG supporting this.
Other formats include HDR10+ and Dolby Vision that apply HDR frame-by-frame for a smoother, subtly improved image.