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LG OLED77W9PLA 77" Signature OLED Ultra HD 4K HDR Smart TV


 LG OLED77W9PLA 77" Signature OLED Ultra HD 4K HDR Smart TV,

The LG OLED77W9PLA 77" Signature OLED TV with it's picture on wall design and perfect viewing angle boasts an array of features like advanced voice control and AI, Dolby Vision & Atmos

Key Features

  • Signature OLED Ultra HD 4K Display
  • 4K Cinema HDR / Dolby Vision / HDR10 Pro / HLG
  • ThinQ AI smart TV with Google Assistant / Alexa
  • HDMI 2.1 x 4 USB x 3
  • Dolby Atmos / Dolby Surround / OLED Surround
  • Perfect Viewing Angle
  • α9 Gen 2 Intelligent Processor
  • Picture On Wall Design
  • 5 Year Product Protection Plan

Part No: OLED77W9PLA

Stock Code: 95905203


£7,999.00 Inc VAT

WAS £12,999.00 SAVE £5,000.00

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From the Manufacturer



One with the Wall

LG SIGNATURE OLED TV W9, designed to blend into the wall, bringing a mesmerising experience and aesthetic in your space. A feat only possible with uniquely sophisticated LG OLED TV technology.

*The included TV-to-AV Box cable is required for TV operation.

*The power cable and TV-to-AV Box cable may be visible depending on method of installation.

New 2nd Gen a9 Processor with AI

The 2nd generation a9 Processor has been upgraded with a deep learning AI algorithm, which optimises picture and sound depending on the type and quality of content, so you always enjoy a breathtaking experience.

Live in wonder with New Intelligence

LG AI TV expands your AI experience with both the Google Assistant and Alexa*. Get answers to questions and control smart home appliances all through the power of your voice.

* The functionality of Google Assistant and Alexa is dependent on region – please check this prior to purchase and note that Google Assistant is not available in the Republic of Ireland. Alexa will be available in the UK and the Republic of Ireland via a firmware update later this year.

* Google Assistant activated by "Microphone Button", Alexa activated by "Prime Video" button.

Perfect Colour on Perfect Black

OLED pixels create an astonishingly accurate and wide colour range which is presented on the perfect black background only available from self emitting pixels.

Black, The Most Important Colour

LG OLED TV ensures the OLED Black with over 8 million self-lighting pixels which can control their own luminance individually. It brings out the richness in all colours, uncovers the hidden details and even reveals life.

OLED Black, Hollywood Filmmaker's Inspiration

"The OLED Black now gives you a portal into that world as opposed to a display of that world." Listen to famous VFX(Visual effects) Supervisor, Rob Legato’s experiences with LG OLED TV.

Dolby Vision & Atmos Cinema Experience at home

Dolby transforms your home into an entertainment powerhouse with cinematic HDR imaging and sound.

Dolby Vision and Atmos is world’s renowned HDR and sound solution. It delivers cinematic experience the creator intended by optimising the picture and sound.

*Dolby Vision is a trademark of Dolby Laboratories. Dolby Atmos and the double-D symbol are registered trademarks of Dolby Laboratories.

4K Cinema HDR Delivers The Filmmaker’s Vision

LG’s 4K Cinema HDR trues to the filmmaker’s vision with the support of most HDR formats. Be immerse in cinematic images with major HDR formats including Advanced HDR by Technicolor and HDR10 Pro.

A source of inspiration to Hollywood filmmakers

“I see all these details in the bright highlights that aren't there in any other format.”

Technicolor Expert Mode - Hollywood Colour Expertise in your home

LG has been working with Technicolor which makes the image look as close as possible to what was intended by creators. Featuring Technicolor Expert Mode, LG OLED TV has been optimized to display content as it is approved by directors in Technicolor’s industry leading facilities.

*HDR10 Pro and HLG Pro is LG’s own proprietary HDR solution which process HDR signal dynamically frame by frame using enhanced dynamic tone mapping.

Gallery Mode Adds a touch of class to your life

Gallery Mode brings world-famous travel attractions updated seasonally by TripAdvisor.

*The actual product may differ from image shown.




Screen Size 77"
Smart TV With Smart
Definition 4K
Resolution 3840x2160
Built-in DVD Player Without
12V N/A
Picture Engine α9 Gen 2 Intelligent Processor
Billion Colors Yes
High Dynamic Range (HDR) 4K Cinema HDR
HDR 10+ HDR10 Pro
Dolby Vision Yes
HLG (Hybrid Log Gamma) Yes (4K HFR via HDMI will be updated.)
Voice Interaction Intelligent Voice Recognition
Works with Bixby N/A
Works with Alexa Yes (19.5 MR)
Works with Google Assistant Yes
Works with Amazon Echo Yes
Works with Google Home Yes
Works with Apple HomePod Yes
AirPlay Support Yes
Smart Platform ThinQ AI
Web Browser Yes
TV to Mobile - Mirroring Yes
Mobile to TV - Mirroring, DLNA Yes
360 Video Player 360° VR Play
WiFi Direct Yes
AI Technology Yes
Processor α9 Gen 2 Intelligent Processor
FreeSync N/A
Time Shift Yes
Tuner Freeview HD, Freesat HD
Digital Broadcasting DVB-T2/C/S2 (Main/Sub)
Analog Tuner Yes
CI (Common Interface) CI+(1.4)
HDMI Port 4x HDMI Ports
HDMI Standard 2.1
USB 3x USB Ports
USB Multimedia Playback Yes
USB DVB Record Yes
MHL Ports 0
Component In (Y/Pb/Pr) N/A
Composite In (AV) N/A
Ethernet RJ45 x 1
Digital Audio Output Optical x1
RF In (Terrestrial/Cable input/Satellite Input) 1/1/1
HDMI A / Return Ch. Support Yes
Wireless LAN Built-in Yes
Simplink (HDMI CEC) Yes
Scart Sockets 0
Headphone Socket x1 (3.5mm)
Audio Power Output 60W
Dolby Atmos Yes
Dolby Audio Yes
One Touch Sound Tuning Yes
Adaptive Sound Control Yes
Surround Sound OLED Surround / Dolby Surround
LG Sound Sync Yes
Bluetooth Audio Yes
Power ON Consumption 210W
Standy Power Consumption 0.3W
Power Consumption Average 210W
Energy Consumption 291kWh/annum
Energy Efficiency Class A
Colour Black
Width with Stand -
Height with Stand -
Depth with Stand -
Width without Stand 172.1cm
Height without Stand 98.9cm
Depth without Stand 0.60cm
Weight with Stand -
Weight without Stand 12.3kg
Package Weight 49.3kg
Wall Mountable Wall Bracket Included
Remote Controller Model MR19
Magic Remote Included
Warranty 5 Year Warranty (View More Information)
Smart TV apps BBC iPlayer
Smart TV apps YouTube
Smart TV apps Netflix
Smart TV apps NOW TV
Smart TV apps Netflix 4K
Smart TV apps Prime Video
Smart TV apps All 4
Smart TV apps My5
Smart TV apps Rakuten TV
Smart TV apps Amazon Prime 4K
Smart TV apps YouTube 4K
Smart TV apps Google Play
Smart TV apps ITV Hub Player
Smart TV apps Sky Store
Works With Echo
Works With Google Assistant
Works With Alexa
Works With Google Home
Works With Apple HomePod
Works With Apple AirPlay

RMS Output Power60 W
Energy & Performance
Energy Efficiency ClassA
Operating Power Consumption210 W
Energy Consumption per Year291 kWh
Maximum Resolution3840 x 2160
General Information
ManufacturerLG Electronics
Manufacturer Part NumberOLED77W9PLA
Manufacturer Website Addresshttp://www.lge.co.uk
Brand NameLG
Product ModelOLED77W9PLA
Product NameOLED77W9PLA Smart OLED TV
Product TypeSmart OLED TV
Number of HDMI Ports4
Number of USB Ports3
Network (RJ-45)Yes
Country of OriginSouth Korea
Network & Communication
Ethernet TechnologyEthernet
Wireless LANYes
Physical Characteristics
Height98.9 cm
Width172.1 cm
Depth6 cm
Weight (Approximate)12.30 kg
Technical Information
Screen Size Class1955.80 mm
Viewable screen size195 cm (76.8")
Aspect Ratio16:9
FeaturesProgressive Scan / Infinite Contrast / Wall Mountable
Electronic Program GuideYes
PC StreamingYes
Internet AccessYes
Media PlayerYes
Service TypeFreeview HD / Freesat HD
Video Signal Standard4K UHDTV
Scan Format2160p

Please note: Pictures are for illustration only. Please contact us if you wish to confirm the specification before ordering.


Product Reviews




LG OLED77W9PLA 77" Signature OLED Ultra HD 4K HDR Smart TV OLED77W9PLA

£7,999.00 Inc VAT

WAS £12,999.00 SAVE £5,000.00

Request Stock Alert
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