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 QE50LS01TAUXXU, Samsung The Serif 50" QLED 4K HDR Smart TV in White Designed by Bouroullec Brothers

Samsung The Serif 50" QLED 4K HDR Smart TV in White Designed by Bouroullec Brothers


£1,099.00 Inc VAT

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Key Features

  • All round 360° Design
  • QLED Technology
  • Serif Ambient Mode
  • NFC on TV
  • Elegant Stand
  • Quantum HDR powered by HDR10+
  • Multiple Voice Assistants | Bixby/Google and Alexa on TV*
  • Quantum Processor 4K
  • Adaptive Picture & Sound
  • Mobile View
  • Game Enhancer+
  • 6 Year Product Protection Plan

Stock Code: 73564815 | Part No: QE50LS01TAUXXU

6 Year Protection Plan
6 Year Protection Plan +
20% off select AVF Mounts
20% off select AVF Mounts +
In Home - TV Installation £99.00
In Home - TV Installation - wall mount with trunking (TV bracket sold separately) £169.00
In Home - TV Installation - wall mount with cable embedment (TV bracket sold separately) £299.00
6 Year Protection Plan Included

Indulge yourself with an elegant Serif 49" QE50LS01TA QLED 4K HDR Smart TV from Samsung exclusively designed by the Bouroullec Brothers. With an all round 360° design, this HDR10+ certified TV comes with NFC and multiple voice assistants including Google and Alexa to allow you to seamlessly conncect to other smart home devices. Free white glove delivery service available.







From the Manufacturer




Samsung The Serif 50" QLED 4K HDR Smart TV

The Samsung Serif 50" QLED 4K HDR Smart TV is a timeless classic which blends an iconic deign with a flawlessly cinematic viewing experience. Samsung’s Quantum Dot technology utilises nano-sized quantum dots to comprise scenes with vivid, rich picture quality and 100% colour volume. With access to over one billion unique shades, hues and saturations of colour, the Samsung Serif 50" showcases the content you love with breathtakingly cinematic realism and vibrancy. QLED technology also operating within the Samsung Serif 50" is also able to enhance the beauty of each scene by transforming light into flawless colours without degradation over time.

*100% colour volume measured to DCI-P3 standard, certified by VDE.


Quantum HDR powered by HDR10+

The Samsung Serif 50" is also able to elevate your viewing experience to new heights of 4K brilliance courtesy of the Quantum HDR technology powered by HDR10+. This forward-thinking display formatting gets the most out of the content you love by analysing each scene, frame by frame, and optimising critical aspects of the display. With more pronounced contrasts, adjusted brightness and smoother motion sequences, the Samsung Serif 50" is able to uncover all the subtle and hidden details of each scene for maximum realism and immersion.

Quantum Processor 4K

The Samsung Serif 50" comes equipped with Samsung’s Quantum Processor 4K which automatically optimises your content to deliver the best picture obtainable, day or night. From old classics, to the latest releases, the Samsung Serif 50" is able to upscale your content to 4K resolutions even if its native clarity is below this, so you can always feel the full power of UHD brilliance by restoring lost detail, defining contrasts and injecting added vibrancy into colour palettes.

Ambient Mode+

The Samsung Serif 50" also features Ambient Mode+ technology which allows this TV to more seamlessly integrate into your living space by automatically adjusting the pictures brightness to be more in-tune with your external lighting conditions. The result is a more intimate and atmospheric viewing experience where your picture and video sequences feel like an extension of your physical environment, immersing you much more intensely within the action.


Adaptive Picture and Sound

Adaptive Picture and Sound technology ensures the Samsung Serif 50" always provides the most immersive and authentic viewing experience possible. By altering the display’s brightness to be more in-tune with your physical environment each scene feels like an extension of your living space with true-to-life flawlessness that truly captures your attention. AI Adaptive Sound furthers this immersion by thrusting you into the heart of the drama and enveloping you with highly-precise, ultra-clear sound quality. This audio remains completely clean and undistorted as it travels from the Samsung Serif 50" to the viewer also. You’ll be sure never to miss a second of dialogue also thanks to the Active Voice Amplifier (AVA) technology which takes into consideration the noise levels of your physical environment and either amplifies or decreases the volume of your content to ensure you stay immersed and in touch with your favourite characters.

All Round 360° Design

Get the most out of your space with this versatile TV and its timeless, all-round 360 degree design. The Samsung Serif 50" has been designed to be incorporated impeccably into your living space and deliver stunning views from every edge-to-edge.

Elegant Floor Stand

A TV this stunning doesn’t belong next to a wall. Make the Samsung Serif 50" really stand out as the center piece of your home entertainment setup with the sleek, black metal floor TV stand, which supports and styles your TV.

'I' Shaped Design

Meticulously crafted by award-winning designers, the Samsung Serif 50" boasts a strikingly modern profile that forms the distinctive shape of a capital ‘I’m while the slim body broadens at the top to create a sturdy, flat shelf like surface.


Smart TV by Tizen

Only the number one selling Smart TV brand on the market is able to give you access to the never ending world of on-demand entertainment in 4K clarity across all your favourite streaming services and catch up applications. With the press of a button the Samsung Serif 50" will transport yoou to the Smart Hub platform where you can easily navigate and access the content you want to watch, when you want to watch it.

*Samsung TV has been the No.1 selling TV Brand for 13 consecutive years by IHS Markit.

Multiple Voice Assistants | Bixby, Google and Alexa on TV

The Samsung Serif 50" features access to intelligent voice assistant programs Bixby, Alexa and Google Assistant, which allows you to oversee your viewing activity completely hands-free, with just the sound of you voice. Execute key functions such as volume adjustments, source changes, channel switches and more, all with simple and convenient voice commands.

Connected Living

Already equipped with the SmartThings application, the Samsung Serif 50" allows you to oversee your smart home activities all from the big screen, without any fuss or complicated setup required. Your homes compatible smart devices, such as Bluetooth speakers, smart cameras, light fixtures etc. can now be easily linked to your TV and controlled with the intuitive application. Utilise the SmartThings mobile app to unlock a host of great features such as Screen Mirroring, TV Remote Control and much more also.

Mobile View

With the Samsung Serif 50" you can enjoy all your content, in a single location with the Multi View function. Whether you are looking to watch a movie with the whole family, while keeping up with the football scores, or looking to watch your favourite show while scrolling through social media, the Samsung Serif 50" makes this effortless multi-tasking a possibility.



Uncover new ways to enjoy the content you love with added convenience and quality with the Samsung Serif 50"’s Near Field Communication (NFC) technology, which allows you to connect your smartphone to the TV via Bluetooth. Once connected to a compatible smartphone device, the Samsung Serif 50" is able to deliver the audio you want to hear, via the high-quality, ultra-precise speakers integrated into the TV itself.

Samsung TV Plus

Gain instant access to Samsung’s exclusive live TV platform – Samsung TV Plus, which offer live content for the whole family, with channels dedicated to movies, sport, news and even children’s content. This can all be accessed straight out the box, without the need for signups, subscriptions or credit card details.

Universal Guide

The Samsung Serif 50" ensures you always have convenient access to the content that you want to watch. By offering tailor entertainment recommendations based on what you have previously watched, as well as what is currently trending, you can always find what to watch on TV without any fuss.

One Remote Control

With a stylish white finish the sleek Samsung one remote allows you to control all compatible smart devices in your home setup, eliminating the for need multiple remotes to be lined up on your coffee table. Your One Remote allows you to intuitively multi-task with simplicity.


Remote Access

Get office work done in the comfort of your own home as you take remote working productivity to the next level. Utilise the Samsung Serif 50"’s large display to remotely access onto your in-office PC and mirror your computer’s display onto the TV screen wirelessly. From there you can begin tackling all your workflows, taking advantage of the Samsung Serif 50"’s large display size and pristine quality to more efficiently multitask and edit creative content.

10 year Screen Burn Warranty

Screen burn is a permanent defect that negatively impacts your displays clarity and visibility after static images become burnt onto the screen after remaining idle for extended periods of time. Sometimes as little as one hour is enough to time for a static image to damage your screen, and common causes are due to channel logos, news tickets, black bars from movies and HUD (heads-up displays) on games. Only Samsung can offer a ten year screen burn warranty to ensure that even if this defect occurs, your display will preserve its stunning quality to continue delivering on the cinematic viewing experiences it promises.

*Participants must register for the 10 year screen burn warranty within 90 days of purchase, Terms and conditions apply. See for details


  • Disney+ subscription required. Disney+ available from March 24. © 2020 Disney and its related entities
  • Amazon, Alexa, and all related logos are trademarks of, Inc. or its affiliates.
  • Google and related marks and logos are trademarks of Google LLC.
  • Apple, Apple TV and AirPlay2 are trademarks of Apple Inc., registered in the U.S. and other countries. AirPlay2 requires iOS 12.3 or later, or macOS10.14.5 or later



Screen Size 50"
TV Type Serif QLED
Smart TV With Smart
Definition 4K
Resolution 3840x2160
Built-in DVD Player Without
12V N/A
Picture Engine Quantum Processor 4K
High Dynamic Range (HDR) Quantum HDR
HDR 10+ HDR10+ Certified
Dolby Vision -
HLG (Hybrid Log Gamma) Yes
Game Mode Yes (Auto Game Mode (ALLM), Game Motion Plus, Dynamic Black EQ, Surround Sound)
FreeSync N/A
VRR (variable refresh rate) N/A
ALLM (auto low latency mode) Yes
PQI (Picture Quality Index) 2800
Contrast Mega Contrast
Color 100% Color Volume with Quantum Dot
Dual LED Yes
Viewing Angle N/A
Micro Dimming Supreme UHD Dimming
Local Dimming N/A
Film Mode Yes
Voice Interaction Multi Voice Assistant
Works with Bixby US English, Korean, UK English, French, German, Italian, Spanish, India English (features vary by language)
Works with Alexa Yes (GB, FR, DE, IT, ES, AT, IE only)
Works with Google Assistant Yes (GB, FR, DE, IT, ES, AT, DK, IE, NL, NO, SE only)
Works With AirPlay, SmartThings, Google Assistant, Alexa, Alexa, Bixby, Apple AirPlay
iTunes Video Yes
AirPlay Support Yes
TV Plus Yes(GB/FR/DE/IT/ES/AT/CH only)
Web Browser Yes
SmartThings App Support Yes
SmartThings Yes
Gallery Yes
TV to Mobile - Mirroring Yes
Mobile to TV - Mirroring, DLNA Yes
NFC on TV Yes (Sound Mirroring)
Tap View Yes
Multi View Yes
360 Video Player Yes
360 Camera Support Yes
App casting Yes
WiFi Direct Yes
TV Sound to Mobile Yes
Design Serif Design
Colour White
Adaptive Picture Yes
Adaptive Sound Yes
AI Technology Yes
AI Upscale Yes
Art Mode (The Frame) N/A
Motion Detection (The Frame) N/A
Ambient Ambient Mode+
Instant On Yes
Processor Quad-core
ConnectShare™ (HDD) Yes
ConnectShare™ (USB 2.0) Yes
Extended PVR Yes
Picture-In-Picture Yes
BT HID Support Yes
USB HID Support Yes
Time Shift Yes(N/A for IT)
Invisible Connection N/A
Tuner Samsung TV Plus
Analog Tuner Yes
CI (Common Interface) CI+(1.4)
HDMI Port 4x HDMI Ports
HDMI Standard 2.0
USB 2x USB Ports
USB Multimedia Playback Yes
USB DVB Record Yes
MHL Ports 0
Component In (Y/Pb/Pr) N/A
Composite In (AV) N/A
Ethernet N
Digital Audio Output Optical x1
RF In (Terrestrial/Cable input/Satellite Input) 1/1(Common Use for Terrestrial)/1
HDMI A / Return Ch. Support Yes
eARC Yes
HDMI Quick Switch Yes
Wireless LAN Adapter Support N/A
Wireless LAN Built-in Yes
Bluetooth Yes (BT4.2)
Anynet+ (HDMI-CEC) Yes
Scart Sockets 0
Headphone Socket N
Audio Power Output 40W
Speaker Type 4CH
Dolby Atmos -
Dolby Audio Dolby Digital Plus
Dolby 5.1 Decoder N/A
Object Tracking Sound N/A
Q-Symphony N/A
Multiroom Link Yes
Bluetooth Audio Yes
Energy Efficiency Class G
SDR Power Consumption 86kWh/1000h
HDR Power Consumption 114kWh/1000h
Standy Power Consumption <0.5W
Width with Stand 114.32cm
Height with Stand 117.68cm
Depth with Stand 47.55cm
Width without Stand 114.32cm
Height without Stand 68.54cm
Depth without Stand 20.65cm
Weight with Stand 21.6kg
Weight without Stand 20.5kg
Package Weight 28.8kg
Wall Mountable No
Remote Controller Model TM2050A (White), TM1240A(White)
Samsung Smart Remote (Included) Yes
No Gap Wall-mount N/A
Optional Stand Support N/A
One invisible connection Support N/A
Customizable Bezel Support (The Frame) N/A
Warranty 6 product protection plan (View More Information)
Smart TV apps BBC iPlayer, YouTube, Netflix, Spotify, NOW TV, Apple TV, TV Plus, Netflix 4K, Prime Video, BT Sports, All 4, My5, Rakuten TV, UK TV Play, Amazon Prime 4K, YouTube 4K, Google Play, ITV Hub Player, Disney+
Model Year 2020
Country of Manufacture Hungary

Please note: Pictures are for illustration only. Please contact us if you wish to confirm the specification before ordering.


Product Reviews



Samsung - QE50LS01TAUXXU
Samsung The Serif 50" QLED 4K HDR Smart TV in White Designed by Bouroullec Brothers


£1,099.00 Inc VAT

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