OLED55CX5LB

“It’s hard to find fault with this TV. It’s a remarkable TV that deserves a spot in every living room across the land.”

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“With the new OLED65CX, LG has truly outdone itself, as a host of small but important improvements add up to a TV experience movie fans will struggle to tear their eyes from.”

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“The LG CX remains our number one recommendation for gamers among 2020 televisions.”

“The LG CX's killer pictures and PS5-friendly features wins it our award for Best Gaming TV.”

“The LG CX’s combination of exquisite pictures at a lower price make it LG’s most all-round irresistible OLED TV yet.”

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“Overall, the CX is yet another superb OLED TV for gaming, sports and movie fans with excellent accurate images in SDR and HDR.”

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“Outstanding picture performance makes the latest 'entry-level' LG OLED range every bit as worthy as those that have gone before it. It's a stunning screen.”

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“Making the best a bit better (and a bit cheaper)”.

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“The CX is an excellent all-round package. Picture quality is outstanding, webOS is intuitive and full of content, and the level of customisation and various AI-enhancements make this a sure-fire winner.”

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LG OLED is the latest and most innovative technology in TV. All of the screen's pixels are self-lighting. They work independently to emit their own light unlike any other TV technology on the market.. Only this technology achieves absolute perfect blacks and therefore the ultimate picture quality. LG's OLED redefines TV and delivers the most exquisite viewing experience.

LG OLED55CX5LB produces the ultimate picture quality with the most outstanding colours, infinite contrasts and sharpest details. This is due to the innovative LG OLED technology, 4K Ultra HD display resolution, Cinema HDR including Dolby Vision and the new LG α9 Gen 3 Processor, the brain of the TV. Moreover, the LG CX is packed with other innovative features to maximise your gaming, sports and movies experience. It includes AI Upscaling and Auto Genre Selection which automatically detect the content you are watching and optimise it to the highest possible output. It also features G-Sync, Free-Sync and ALLM (Auto law latency mode) which enable a smooth and synchronised gaming experience. For cinema fans, Filmmaker Mode ensures that films are displayed in the quality closest to what the filmmaker had intended.

An oustanding picture quality requires an outstanding sound quality. That’s why the LG OLED 55" CX5 gives you an immersive three-dimensional sound experience that make you feel as if you are right there inside the action. This is due to features such as Dolby Atmos and AI Sound Pro. The sound is also intelligently and automatically optimised based on the settings and location of your TV, to ultimately give you the best entertainment experience whilst watching a movie with your family, supporting your football team with friends or playing your favourite games.

LG 55" OLED CX5 features webOS, LG's award-winning and easy to use smart platform which hosts all the most popular streaming services (e.g. Now TV, Netflix, Amazon Prime Video, Apple TV+, Disney+) and makes browsing and searching for what to watch completely hassle-free. The LG smart platform can be controlled either with our game changing LG Magic Remote or through voice control. Also, it includes the Sports Alert feature which gives you real time alerts on your favourite sports news (e.g. results, goals) whilst watching something else so you won't miss out and can fully relax whilst watching other content. Furthermore, the LG CX enables you to effectively control your smart home with in-built Google Assistant and Alexa.

Only OLED's revolutionary construction is so thin and light that your LG TV design merges seamlessly and elegantly into your home. Made with durable materials and premium finishes, the LG OLED55CX5LB features a sleek metallic stand.

LG is synonymous with quality and innovation. In 2014 we developed OLED technology and year on year we have optimised it with new features and better processors, forcing ourselves to raise the bar in the global TV market. All our design and engineering expertise have been recognised every year with the most prestigious awards from Which? and What Hi-Fi? just to name a few outlets.