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 XR50X90JU, Sony BRAVIA XR Full Array LED XRX90J 50" 4K Ultra HD HDR Google TV

Sony BRAVIA XR Full Array LED XRX90J 50" 4K Ultra HD HDR Google TV


£1,099.00 Inc VAT

WAS £1,249.00 SAVE £150

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Key Features

  • Cognitive ProcessorXR™
  • XR Contrast
  • XR Motion Clarity™
  • AcousticMulti-Audio™
  • 4K/120fps with HDMI 2.1
  • Flush Surface Design
  • Living Decor - on screen artwork
  • GOOGLE TV™ with voice remote and Google Assistant
  • 5 Year Warranty

Stock Code: 77423317 | Part No: XR50X90JU

5 Year Warranty
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20% off select AVF Mounts
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£50 Playstation Store Voucher
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Save on select Sony 2021 TVs
Save on select Sony 2021 TVs +

Driven by human intelligence, defined by 4K contrast See how real your entertainment becomes when you pair the extreme contrast of a Full Array LED panel with the power of our revolutionary Cognitive Processor XR™ BRAVIA® XR picture and sound technology deliver a fantastic gaming experience, making the 50" X90J the centre of your entertainment.

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From the Manufacturer




Sony BRAVIA XR Full Array LED XRX90J 50" 4K Ultra HD HDR Google TV

The Sony BRAVIA XR XRX90J 50" features the ground-breaking Cognitive Processor XR, which utilises algorithms to optimise each individual aspect of the displayed image. From reproducing real world textures, to upscaling content to as close to 4K resolutions as possible, to carrying out smooth 4K image and video sequences, the Sony BRAVIA XR XRX90J 50" allows you to experience truly cinematic visuals in the comfort of your own home. Complimented with extremely slim bezels encasing this 50” display, your eyes will always be able to focus on the picture, rather than what is around it. Also, with an integrated light sensor designed to adjust your display’s brightness to be more naturally in line with your physical environment the line between your actual living space and digital content will be blurred.


XR Contrast

The Sony BRAVIA XR XRX90J 50" allows you to experience breathtaking, defined contrasts with brighter whites and deeper blacks. The result is a more immersive picture where no detail, regardless how subtle or pronounced it is, becomes lost in the darkest or brightest reaches of the screen.



Capable of accessing a much wider palette of colours via the intelligent Cognitive Processor XR, the Sony BRAVIA XR XRX90J 50" is able to reproduce individual colours with the subtle differences in saturation, hue and texture that you are able to perceive in the real world.


XR Motion Clarity

Never let action sequences blaze past you in a blur again, with the Sony BRAVIA XR XRX90J 50" motion processing technology. Each ‘blink’ is individually controlled and optimised for duration, clarity, sharpness etc. ensuring you don’t miss a thing, regardless of how fast paced or chaotic the action gets.


Acoustic Multi-Audio

There’s no better way to experience the content you love than with the Sony BRAVIA XR XRX90J 50" Acoustic Multi-Audio. Sound positioning tweeters follow the action on screen and emit high-precision, rich audio that more accurately reflects what is occurring on-screen. Dialogue, sound effects, soundtracks and all other audio cues are delivered more precisely in relation to how your on-screen content is being played out.


3D Surround Upscaling

The Sony BRAVIA XR XRX90J 50" creates a true multi-dimensional surround sound audio experience through a winning partnership between 3D Surround Upscaling and Dolby Atmos sound technology. The result is immersive, 3D audio that truly captivates you on all sides with atmospheric, high-quality audio.

4K/120 FPS

Utilising cutting-edge HDMI 2.1 display formatting, the Sony BRAVIA XR XRX90J 50" allows you to achieve frame rates of up to 120 FPS with stunning 4K resolutions. With this unique gaming configuration you’ll be sure to gain an edge over the competition that will lead you all the way to victory. Ultra-smooth gameplay with reduced lag inputs allows you to truly immerse yourself in the action and story worlds of your favourite games.


Even when idle and not displaying the latest TV shows, movies or sporting events, the Sony BRAVIA XR XRX90J 50" continues to act as a center piece to your living space with the ‘Living Décor’ configuration. Rather than displaying an empty, black screen, this TV continue to amaze with on-screen artwork, personalised photographs, screensaver themes and even clock functions.


Access the limitless world of on-demand entertainment with your favourite apps and streaming services right at your fingertips. You can even navigate and search for the content you love completely hands-free with intuitive voice inputs, as well as the ability to connect to Google Assistant-enabled speakers for a smarter home viewing experience.




Screen Size 50"
Smart TV With Smart
Definition 4K
Resolution 3840x2160
Built-in DVD Player Without
12V N/A
Picture Engine X1™ 4K HDR Processor
Billion Colors N/A
High Dynamic Range (HDR) 4K HDR
HDR 10+ HDR10
Dolby Vision Yes
Frame Rate Support 4K@60Hz, 4K@120Hz, 2K@120Hz
HLG (Hybrid Log Gamma) Yes
FreeSync N/A
VRR (variable refresh rate) Yes
ALLM (auto low latency mode) Yes
Motion Enhancer (Native Hz) X-Motion Clarity, Auto mode
Contrast Dynamic Contrast Enhancer, XR Contrast Booster, XR HDR Remaster
Color Live Colour™ Technology, XR Smoothing, XR Triluminos Pro™
Local Dimming Full Array LED with Local Dimming
Voice Interaction (Voice Search)- Yes/(Built-in Mic)- No
Works with Bixby N/A
Works With Google Assistant, Alexa, Google Home, Apple HomePod, Apple AirPlay
AirPlay Support Yes
Smart Platform Google TV
Web Browser Yes
TV to Mobile - Mirroring Yes
Mobile to TV - Mirroring, DLNA Yes
WiFi Direct Yes
Design Slim Blade stand - 2way position
Colour Black
Processor Cognitive Processor XR
Time Shift Yes
Tuner Freeview HD, Freesat HD, Freeview Play, YouView
Digital Broadcasting DVB-T/T2/C/S/S2
Analog Tuner Yes
CI (Common Interface) CI+(1.4)
HDMI Port 4x HDMI Ports
HDMI Standard 2.1
USB 2x USB Ports
USB Multimedia Playback Yes
USB DVB Record Yes
MHL Ports 0
Component In (Y/Pb/Pr) N/A
Composite In (AV) 1(Side)
Ethernet RJ45 x 1
Digital Audio Output Optical x1
RF In (Terrestrial/Cable input/Satellite Input) RF (Cable) 1(side), IF (Satellite) 2(side)
HDMI A / Return Ch. Support Yes
eARC Yes
Wireless LAN Built-in Yes
Bluetooth Yes (BT4.2)
Simplink (HDMI CEC) Yes
Scart Sockets 0
Headphone Socket x1 (3.5mm)
Audio Power Output 20W
Speaker Type Bass Reflex Speaker X-Balanced Speaker
DTS DTS Decoder
Dolby Atmos Yes
Dolby Audio Dolby Digital
Surround Sound DTS Digital Surround
Bluetooth Audio Yes
LG Sound Sync Yes
Energy Efficiency Class G
SDR Power Consumption 85kWh/1000h
HDR Power Consumption 121kWh/1000h
Standy Power Consumption <0.5W
Width with Stand 111.9cm
Height with Stand 71.5cm
Depth with Stand 28.6cm
Width without Stand 111.9cm
Height without Stand 64.9cm
Depth without Stand 7.0cm
Weight with Stand 14.1kg
Weight without Stand 13.5kg
Package Weight 19.0kg
Stand Dimensions 66.5cm wide
Wall Mountable VESA Mount Compatible
VESA Standard 200 x 200
Warranty 5 Year Warranty (View More Information)
Smart TV apps YouTube, Netflix, Spotify, NOW TV, Netflix 4K, Prime Video, Rakuten TV, UK TV Play, Amazon Prime 4K, YouTube 4K, Google Play, Sky Store, Disney+
Model Year 2021
Country of Manufacture Slovakia

Please note: Pictures are for illustration only. Please contact us if you wish to confirm the specification before ordering.


Product Reviews



Sony - XR50X90JU
Sony BRAVIA XR Full Array LED XRX90J 50" 4K Ultra HD HDR Google TV


£1,099.00 Inc VAT

WAS £1,249.00 SAVE £150

Request Stock Alert
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